Southern Made worked in collaboration with NBC Universal and Chrysler to conceptualize, execute, and fulfill all facets of the Ultimate Family Contest. The program included both a sweepstakes and pet photo contest in support of the brand integration between the Secret Life of Pets movie launch and the release of the Chrysler Pacifica.
Fans would upload a picture of their pet that would be dynamically inserted into a scene from the movie. They could then submit that image to the site and share it socially to enter for their change to win VIP ticketing experiences and more.