Woodbridge and Southern Made crafted the “Chef Alex Guarnaschelli’s Recipe Contest”, an online experience to engage fans during the Thanksgiving season. Users were given the opportunity with Chef Alex Guarnaschelli’s recipes and tips on Thanksgiving for a chance to win her must-have cooking essentials and a signed cookbook.

Launched in November 2016, Southern Made created a comprehensive end to end campaign including: Design, UI/UX, gamification recommendations, contest recommendations, contest entry tracking and more.